http://premiumstreetwear.com All the hot news about Premium Streetwear Thu, 25 Feb 2010 20:14:30 +0000 en hourly 1 http://premiumstreetwear.com/go-green-with-preloved/ http://premiumstreetwear.com/go-green-with-preloved/#comments Thu, 25 Feb 2010 19:55:00 +0000 Luisa When one thinks of being "green" , the first thought that comes to mind is the phrase "reducing, reusing, and recycling". A Toronto based brand has latched onto this idea effectively in the form of stylish and practical designs making use of gently used fabrics. The founder of Preloved, Julia Grieve, opened the first store in 1995 and has only moved up since. Grieve has been asked to appear on numberous television shows, such as Project Runway Canada and How to Look Good Naked Canada, and was also the host of Diva on a Dime. Along with creative designer, Peter Friesen, the Preloved named has moved out of Toronto and extended its reach as far to Australia, the U.S., Japan and all over Europe.

The designs for Preloved are chic and modern and celebrities including Anne Hathaway and Kate Hudson, have been known to sport the brand. Despite its cosmopolitan appeal, the biggest claim to fame for Preloved is its green initiative and sustainability. Grieve has stayed true to her beginnings and still uses only pre-worn clothing, such as sweaters or jeans, however, she does not limit herself and also creates wonderful designs from curtains, and bed sheets. No matter what materials are used, this writer still thinks Preloved creates some of the cutest dresses she's ever seen.


And be sure to check out the Spring 2010 collection by Preloved, showcasing at next month's Toronto LG Fashion Week!

]]> http://premiumstreetwear.com/go-green-with-preloved/feed/ 0 http://premiumstreetwear.com/spotlight-teojasmin-bags-and-more/ http://premiumstreetwear.com/spotlight-teojasmin-bags-and-more/#comments Mon, 25 Jan 2010 14:41:00 +0000 Luisa
Design and print-making company TeoJasmin was founded in 2001 by French printmaker Angeline Bailly. Based out of Paris, France, Bailly expertly applies creative prints to canvases, cushions, stickers, and bags of all sorts. The depictions of fruit and desserts emploued by TeoJasmin are simplistic, yet eye-catching, and bright, yet subtle. In addition, the small Parisian company beautifully reupholsters furniture pieces with world renowned designs such as photographs of The Beatles, James Dean and America's Route 66.

TeoJasmin's tote bags would make a great addition to the wardrobe of any neo-hippie London teenager, or any teenager around the world for that matter. It's hard not to ignore some of the most iconic figures of the past 100 years printed on your bag or on the back of your chair. Here are some of my favourite TeoJasmin creations:

]]> http://premiumstreetwear.com/spotlight-teojasmin-bags-and-more/feed/ 0 http://premiumstreetwear.com/three-lines-worth-checking-out/ http://premiumstreetwear.com/three-lines-worth-checking-out/#comments Tue, 17 Nov 2009 15:38:00 +0000 Luisa
Hi, my name is Luisa and I’m working with Jing and JUZD as part of my co-op program at school. This opportunity has broadened my knowledge of fashion and the fashion world. I was just looking around for other cool brands; I came across 3 interesting companies. The first one is MERC London; you may know them for their trademark Target. MERC London obviously came out of London, England and their style has been recognized for over 40 years. I like MERC because of their simple yet lasting designs; cool colours and tailored approach. I think MERC is definitely a label to look out for in Toronto.

Another brand I think is really cool is Jack and Jones from Sweden. Their super hip denim wear perfectly complements their awesome t-shirts and vice versa. All the clothes look really comfortable but not comfortable like lounging clothes. These shirts and pants are great for going out; the shirts bright and eye-catching and the pants are fitted and have awesome washes. I wouldn’t mind showing up at a party looking like this!

I’m glad I found this brand from London as well. Firetrap has a really chic look to it, everything is tailored with an edge to it. Firetrap belongs to a whole line of underground labels catering to the unconventional youth of London. Their super edgy designs caught my eye and their collections are dark. These jackets are really cool and I’d be pretty happy if I found some of their items in Toronto.

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