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First step to being good is knowing you suck

When I first started in graphic design I met this guy who wanted me to do a logo for him. At the age of 23 my ego was bigger than that of an ignorant 21 year old (the pinnacle age of ignorance of ones ability). I was honest and admitted to myself that I haven't done many logos before and the the ones I have done wasn't very good. But I'm not the young 22 anymore, I have six months of experience now! Plus I would put all my energy and ability into it so it will be awesome.

After several days I came up with many concepts and I had one that was particularly clever and I was quite proud of my awesome skills. I have pulled it off! When I gleefully presented to him the concepts, he politely told me that it all sucked. And I politely told him to F off, well I wasn't so polite.

My work sucked so much it didn't take long even with my testosterone enhance delusion of my ability to realize that it really did suck. No matter who you are and what you do, when you start at something you will suck! According to Malcolm Gladwell in Outlier all masters in their industry took 10,000 hours of practice to get to where they are. And all greats will agree. Watch the interview with Ira Glass below and you'll fully understand.

Often I work with graphic designers who due to the lack of experience produces something that is not the greatest. Not that they don't have the ability or the potential, just because they lack experience, the idiosyncrasy of communicating visually. I would tell them the weak areas and some would get offended. I would feel bad but then I would get offended myself, I would think "How arrogant to think you can achieve greatness with so little sweat and dues, it is a disrespect for all the greats who have dedicated decades of their life into designing."

For those that end up becoming great in their field, they all have to put in the hours. There are no shortcuts. For myself I have not gotten to 10,000 hours yet, I have gone a long way from my early days but I am excited to see what kind of work I will be producing once I hit the 10,000 hours mark and just the club of the elites.


Product Model Jonathan Steen Takes on the Big Screen in Zombie Flick




Looks like Veronika London isn't our only movie star on the rise - product model Jonathan Steen has been in Guelph working on a zombie endeavor that is set to premier this coming April in Toronto. Produced by Color Red Productions, the zombie film Dead Genesis sets itself in a future where many cities and states have been abandoned and left to die off. However, several self-sufficient hunting groups have been established to take on the threat in a war aptly referred to as the "War on Dead." Jillian Hurst, a former news writer and amateur documentarian, has set out to make a pro-war propaganda film to support the "W.O.D." She joins up with a pack of renegade hunters known infamously to North America as "the deadheads," which includes Steen's role as Felix. The moral dynamics and hardships of fighting in a war against the undead are told from several different perspectives.

Join the Facebook fan page here: http://www.facebook.com/group.php?gid=81642827086&ref=ts

Also, be sure to watch the trailer at the bottom of this post.





Weekly Style Redux: Spring Ahead of the Shopping Crowd


The countdown to spring is starting soon, and stores are slowly stocking up with their spring/summer collections. Why not take the advantage and scout for hot buys so that it seems as though you are on your A-game for fashion.

Get this look online:


1. The obvious necessity here is the JUZD Original shirt, get yours from the online shop for $79.35 CDN

2. Jazz up your stockings with these popular thigh-high tattoo stockings/nylons. Our favorite is the butterfly stockings selling for only $18.00 USD on etsy.

3. Sometimes you're going to have to splurge a little, even in our redux edition. Go for the Banana Republic belted tulip skirt for $69.50 USD, which serves for business casual and just plain ol' casual.

4. Accentuate your outfit with a chunky accessory. Go for the marine look, which is bound to be making its rounds soon, by donning a nautical chain bracelet from Martin + Osa for $34.50 USD.

Click here for more JUZD Weekly Style

ManCrunch.com Refused Airtime During Superbowl Commercial Breaks

The JUZD team is taking the day to give you the scoop on another one of our product models, Jonathan Steen. While Veronika seems to be hitting the big screen with her movies, Jonathan's latest commercial has been getting loads of interest from television networks. Why? Because the advertisement is featuring a dating service - for gay men.

The Toronto based company, ManCrunch.com, has been trying to buy airtime for its advertisment during the Superbowl, but it has been told that it's not appropriate. In the letter of rejection that CBS wrote, it states "At CBS, our standards and practices process continues to adhere to a process that ensures all ads — on all sides of an issue — are appropriate for air. We will continue to consider responsibly produced ads from all groups for the few remaining spots in Super Bowl XLIV.”

Excuse me? Has CBS not been paying attention to choose what it will air this year? Aside from the usual large breasts dangling out of skimpy bathing suits, flashy dancers, and men and women making more than just goo-goo eyes at one another, CBS has also chosen to air a commercial far more controversial: college football player Tim Tebow's stance against abortion. While the argument about being pro-life or not is still up in the air for debate among many, you'd think that we have moved beyond the issue of man and man together. After all, the US is finally going forward and acknowledging (okay, some states) same-sex marriage. That's a far bolder step already taken in accepting differences; let alone the many celebrity couples that are in the media.

We are not going to declare CBS to be anti-gay, because that would be a step too far. But we are going to say this: there is a certain irony in not airing a commercial that promotes a gay dating service and in having millions of viewers watching dozens of men in spandex collide into one another. If you are willing to air an advertisement on a topic that is far more sensitive than homosexuality, there lies no sense in rejecting a humorous advertisement.

Watch the ManCrunch.com advertisement below and tell us if it really that much of a big deal not to air.


Product Model London adds the sexual element to the film’s chemistry in Black Eve


Our dear product model Veronika London has recently started working on a new horror flick brought to you by Fusion Films Entertainment called "Black Eve." The movie centers around a woman with psychic abilities, who retraces the last steps of her fellow guests at a Halloween party, in a closed down department store, who all turn up dead by morning. London, being named the "Megan Fox of Hollywood North" which simply means "complete sex appeal", has been cast to play the sexy pregnant nun which will leave us drooling during some hot scenes. The film is being directed by horror guru Ryan Andrews (Behind Closed Doors), and also stars Neil Green (Slightly Used) and Canadian hip hop sensation Peter Jackson (Indian Girl) to name a few. The film is set to release later this year.

For now you can check out London in our Fall-Winter 2009/2010 line.





King West Supports Haiti Charity Event




On Feburary 2nd, the spirit of King Street West community will come alive at the King West Supports Haiti event to demonstrate its support for the Haitian people and to raise funds to aid in the country's recovery.

The first event will take place Tuesday, February 2 at Kiwe Kitchen. It will be a sit down dinner beginning at 8pm for approximately 50 people to include a 3 course meal and complimentary beverages. The ticket price is $100 plus any additional donation. Fifty percent of each ticket will go toward the relief fund. In addition there will be several items that will be auctioned off at the end of the night.

The second event will take place Tuesday, February 2 at Century Room. All earnings from the door will be donated to the Haiti relief fund. Blond:ish will in house to DJ and the vibe will be amazing!

Juzd has graciously donated 8 t-shirts for the silent auction that will be held at Kiwe to raise funds for Haiti relief. Featured in this capsule collection is a hand crafted t-shirt by Jing Liu himself. It features a 14 step process which took 10 hours to develop the first 5 shirts ever made. It is extremely labour intensive and is a testament for Jing's passion in creating the perfect garment. It is truly a labour of love. The style "Ball Like An All-Star" will be auctioned off, only 3 of these shirts were ever made.

Spotlight: TeoJasmin Bags and More!


Design and print-making company TeoJasmin was founded in 2001 by French printmaker Angeline Bailly. Based out of Paris, France, Bailly expertly applies creative prints to canvases, cushions, stickers, and bags of all sorts. The depictions of fruit and desserts emploued by TeoJasmin are simplistic, yet eye-catching, and bright, yet subtle. In addition, the small Parisian company beautifully reupholsters furniture pieces with world renowned designs such as photographs of The Beatles, James Dean and America's Route 66.

TeoJasmin's tote bags would make a great addition to the wardrobe of any neo-hippie London teenager, or any teenager around the world for that matter. It's hard not to ignore some of the most iconic figures of the past 100 years printed on your bag or on the back of your chair. Here are some of my favourite TeoJasmin creations:






Weekly Style Redux: Fight for those savings!


The weather is bound to start cranking up the heat sometime soon, so you should get started on compiling that spring and summer wardrobe. Here to help you is the JUZD team for this week's pursuit in finding an outfit to pair your JUZD tee for less than $150.

Get this look online:


1. Able to wick well, in addition to insulate, the Tech tee can be worn in all seasons. Pick yours up from the JUZD shop for $79.35 CDN

2. Make the plain fashionable with your JUZD tee - pull on a pair of stain resistant relaxed fit trousers from GAP for $49.50 USD

3. These might not be a pair of Maui Jims, but they're just as slick. These aviators are available from Land's End for $29.99.

4. And for that yuppie look, top it off with a driver cap from FOSSIL for $24.00 USD

Click here for more JUZD Weekly Style

How To Wash Your Raw Denim Jeans

To many denim aficionados, raw denim is considered an art form. Raw denim is essentially a pair of jeans in its natural state, protected from the intervention of human hands. It is a reflection of the wearer's body and possesses the unique ability to tell the story the denim has imprinted through the test of time.

Jing Liu has embarked on a journey with his Naked and Famous denim for the last 18 months, which coincidentally is roughly the same time Juzd has been around. One could argue these jeans has chronicled the journey Juzd has taken.

Below you will find the video documentary to how to wash your jeans the proper way while minimizing the loss of indigo. Washing raw denim allows you to remove the dirt, grime, sweat, and stains that have accumulated which will preserve the life of the denim.

Part 1


Part 2


Washing Instructions:

1. Fill tub with lukewarm water.
2. Add a small amount of laundry detergent. I recommend Woolite Dark for minimizing indigo loss.
3. Place jeans into bath tub turned inside out if you prefer. Move around in water to loosen up any dirt and grime.
4. Rinse jeans with clean water until soap is gone.
5. Hang to air dry.

Before The Wash









After The Wash











Eco-Friendly Feature: Aime

When Monica Mei graduated in 2007 from Ryerson University, she won the coveted Standard Broadcasting Corporation's $25 000 Business Plan Competition to start her own designer label. As an extension of her personality, she coined the name Aime as a means of conveying her philosophy of "Love Yourself. Love Others. Love Luxury."

With pieces that are versatile, comfortable, and stylish, one cannot help but wonder from where Monica draws her inspiration. To fulfill the needs and wants of the modern woman, Monica draws upon nature and her travels. Having traveled plenty in her youth with her parents, Monica continues to see more of the world. In what she calls her "digital detox," the inspiration for the Spring/Summer 2010 line was found in the dolce vita lifestyle of the west Mediterranean where laughter and yachts lined the coastline.

Wanting to do her part to promote a more sustainable environment, Monica strives to use all-natural or more sustainable fabrics, such as Tencel, silk, bamboo, organic-cotton, and mother-of-pearl. In addition, production is overseen by the young designer herself as the line is produced Canada.

In addition to a welcomed presence at this past LG Fashion Week, Aime has received acclaim from many notable media outlets, including Fashion Television, FLARE, Slice.ca, and National Post.

Aime can be found in retailers across Canada and the US:

New York City – Martier
Chicago - Perchance Boutique
Miami – At Ease on Sunset, Kristine Michael
West Palm Beach – Rhythm Clothiers
Boca Raton – Martier
Winter Park, FL – Tuni
Toronto – French Accents, TNT Hazelton Lanes, TNT Eglinton
Vancouver - Eugene Choo, The Velvet Room, Body Politic
Montreal – TNT

For more information, please visit http://www.aimeluxury.com